5 ways to improve sales conversions on your website

1. Select calls to action
2. Position calls to action
3. Measure calls to action
4. Create a distinct competitive advantage
5. Repetition, repetition, repetition!

1. Select calls to Action

Sales are converted on your website when viewers of your website content follow a call to action and make contact with your sales team.
 
In order to get website traffic to follow your call to action and make contact with your sales team you must firstly identify what you want your calls to action to be.

Here are some good examples of generic calls to action:
“Call us now”
“Contact us”
“Request a quote”
“Shop online now”
“Click here”

Obviously you can change your calls to action to something a little bit more exciting depending on your business. The most important thing to understand about calls to action is that they need to be measurable. This can be achieved by having clickable calls to action with click recording. Here’s a really good example of measurable calls to action: http://www.donateblood.com.au/

An example of a call to action. Image Source: www.londontravelandtours.com

                 

2. Position calls to action

The positioning of calls to action is critical to the success of your website in 'capturing' sales leads.

An understanding of website psychology allows you to identify the reading patterns and familiarize customers and potential customers with your brand and website structure.

 2 website structures that i recommend are (click to enlarge):

Based on http://www.commbank.com.au/

Based on http://www.toyota.com.au/home

It is always important to keep an eye on the websites developed by the large market leaders in Australia as they have the resources to develop and implement exceptional websites. http://www.bupa.com.au/ is also an excellent website to have a look at.

3. Measure calls to action

Using Google Analytics you can measure how many times a potential customer clicks on a call to action. Have a look at conversions > goals in Google Analytics. Set up a goal for each of the calls to action on your website.

4. Creating a distinct competitive advantage

Your website must have a clear and easy to understand competitive advantage as to why potential customers would contact your business.You need to identify what your businesses strengths are and communicate this to your customers as simply as possible. A good way of doing this is making a clickable icon/ image that leads to another page on your website with details on why your business is the best!

5. Repetition, repetition, repetition!

You must repeat the calls to action and competitive advantage on every page of your website. This is because website traffic doesn't always come from the home page.