Why do I have/ need a website?

I recently completed a very conservative survey of business owners to ask them why they have a website. If you do the same you will usually find the following standard responses, “because my competitor has one,” “because I’ve heard that you need one” and put simply “I just don’t know.” Well if you don’t know then why do you have one? Here’s why…

Your website is your ‘super salesman’

So what does that mean? Well, imagine a salesman that’s so hard working that he is in contact with your customers 24/7. He doesn’t require sick leave, holiday pay, a career plan or a pay rise. He won’t tell your customers fibs and he will always generate sales. He serves two major purposes, he'll capture your traditional marketing leads and even better, he'll capture new marketing leads through SEO. But that’s if you’re making your 'super salesman' work for you!

 

How do you make your ‘super salesman’ work for you? 

The job of the super sales man is to ‘pull’ potential customers into your business and 'capture' sales leads generated from traditional marketing strategies. He’ll do it for less than any other sales man and he’ll show you how he is converting potential customers into real customers. There are 4 things your super salesman must do:

1. Capture sales leads from traditional and digital marketing strategies (how many radio, television and newspaper advertisements have you heard telling customers to go to the business's website?)

2. Generate traffic to your site (from customers that may not have heard of your brand) through SEO

3. Effectively communicate your competitive advantage and

4. Entice your customers to follow calls to action and make contact with the rest of your sales team.

 

How much will my ‘super salesman’ cost? 

The problem is in the word ‘cost.’ There are many search engine optimisation/ marketing companies out there that will promise you first page positioning for a 'cheap' price. But what does this really mean? Have you ever felt scared that if you don’t hand over a big (or even small) chunk of your marketing budget to a bunch of fast talking kids that are speaking what seems to be another language that you’re going to miss out on a huge amount of sales? Well guess what; like many other business owners you have unfortunately been sucked in to paying for something with no guarantee of generating sales. A good position on google doesn't automatically mean that you generate more sales through your website.

So how do you generate VALUE from your ‘super salesman’?  

You need to find a web marketing consultant or web marketer that will cut through the online marketing and web development jargon and show you how to make your website generate sales leads. The performance of your ‘super salesman’ will be proved through regular reporting using Google Analytics and more specifically by:

1. Increasing the quantity and quality of website traffic through traditional and digital marketing strategies.

2. Website conversions (converting your marketing efforts into sales leads)

Your Website needs to become your super sales man! Image source: http://www.hdwpapers.com/